free guide

nz creator rate guide 2026

what should you pay influencers and ugc creators in new zealand? our guide breaks down rates by platform, tier, and content type.

what's inside

- tiktok creator rates — nano to macro tier pricing for sponsored posts, series, and spark ads
- instagram rates — reels, stories, feed posts, and carousel content pricing
- youtube rates — dedicated videos, integrations, and shorts pricing
- ugc content rates — what to pay for raw ugc assets without posting requirements
- nz market context — how nz rates compare, what's reasonable, and where to negotiate

tier	followers	tiktok post	instagram reel
nano	1k - 10k	$100 - $300	$150 - $350
micro	10k - 50k	$300 - $800	$400 - $1,000
mid-tier	50k - 200k	full guide	full guide
macro	200k+	full guide	full guide

enter your email to unlock the complete 2026 nz creator rate guide with all tiers, platforms, and ugc pricing.

no spam. unsubscribe anytime.

tier	followers	single post	3-part series	spark ad rights
nano	1k - 10k	$100 - $300	$250 - $700	+$50 - $150
micro	10k - 50k	$300 - $800	$700 - $2,000	+$150 - $400
mid-tier	50k - 200k	$800 - $2,500	$2,000 - $6,000	+$400 - $1,000
macro	200k+	$2,500 - $8,000+	$6,000 - $20,000+	+$1,000 - $3,000

tier	reel	feed post	story set (3)	carousel
nano	$150 - $350	$100 - $250	$80 - $200	$200 - $400
micro	$400 - $1,000	$300 - $700	$200 - $500	$500 - $1,200
mid-tier	$1,000 - $3,000	$700 - $2,000	$500 - $1,200	$1,200 - $3,000
macro	$3,000 - $10,000+	$2,000 - $6,000	$1,200 - $3,000	$3,000 - $8,000

tier	dedicated video	integration (60s)	short
nano	$500 - $1,500	$200 - $600	$100 - $300
micro	$1,500 - $5,000	$600 - $2,000	$300 - $800
mid-tier	$5,000 - $15,000	$2,000 - $6,000	$800 - $2,500
macro	$15,000+	$6,000+	$2,500+

content type	rate range	notes
single ugc video (15-60s)	$150 - $500	raw footage, brand owns rights
ugc photo set (5-10 images)	$200 - $600	lifestyle product shots
ugc video bundle (3 videos)	$400 - $1,200	multiple hooks/angles for ad testing
ugc testimonial	$100 - $300	talking-head review format

yuma handles creator selection, briefing, management, and reporting. we know the nz market and we'll get you the right creators at the right price.

we'll match you with the right nz creators and handle everything from brief to reporting.