ugc campaign checklist

awareness, conversions, ad creative testing, or social proof? pick one primary goal.

decide total spend and how many creators you need. reference our rate guide for pricing.

include: brand overview, key messages, dos and don'ts, visual references, and deliverables.

aspect ratio, duration, format (vertical video, photos, carousel), platform requirements.

will you run the content as paid ads? repost on your channels? specify usage scope and duration upfront.

niche, audience demographics, aesthetic style, and content quality level.

check real engagement, not just follower counts. look for consistent comment quality and genuine audience interaction.

align on deadlines before signing. allow buffer time for revisions.

track shipments. confirm receipt before content creation begins.

check for brand accuracy, disclosure requirements, and content quality. allow one round of revisions.

nz asa requires clear disclosure of paid partnerships. #ad or #sponsored must be visible.

stagger posts across creators for sustained reach. avoid all content going live on the same day.

get high-resolution raw files from all creators. organise by creator and content type.

track views, engagement, click-throughs, and conversions. compare against your initial objective.

pay creators promptly. late payments burn bridges and hurt your reputation in the creator community.